It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. Responsibilities - Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. - Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. - Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. - Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey.
- Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. - Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. - Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. - Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. - Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. - Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. Qualifications 6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. Hard Skills - Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. - Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. - Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. - Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework.
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