At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. We are looking for a Brand Marketing Lead to help bring our brand platform to life across campaigns, creative, and media. This role relies on analytics and execution — translating data and insights and partnering with our agencies to develop and execute culturally relevant, performance-validated marketing that builds awareness and equity for our brand portfolio.
You'll be the day-to-day owner of our brand campaigns and the primary point of contact for our creative and media agency partners. This is a hands-on role for someone who can move fluidly between brief-writing and the operations of getting great work shipped on time and on budget. Key Responsibilities: Brand Analytics & Planning - Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs - Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes - Keep a pulse on the category and competitive landscape to inform strategic recommendations - Identify and help execute culturally relevant brand moments that build affinity with target consumer segments. - Contribute to strategy and creative for brand partnerships and sponsorships AI-assisted Brand Standards & Governance - Own and maintain brand guidelines/style guides, keeping them current as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners.
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About Us Avenue 360 Health and Wellness is a 7-site community-based health system designated as a federally qualified health center (FQHC). Avenue 360 provides high quality and caring service to promote healthy people and communities. Our 360-degree approach addresses...